It's All About The Experience
A blog about managing and improving customer experience and improving profits.
How Controversy Can Be Good For Your Brand
On November 18, 2022 in
Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.
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