It's All About The Experience

A blog about managing and improving customer experience and improving profits.

Ron Ryan

Ron Ryan is the founder and owner of Ron Ryan and Associates, a management consulting firm based in Knoxville, TN. Mr. Ryan’s practice has specialized in marketing, operations and profitability improvement. Mr. Ryan is also a co-founder of QLACguru.com, an educational and lead aggregation site focused on spreading the news about a new retirement product, a Qualified Longevity Annuity Contract.

Prior to founding his consulting business, Mr. Ryan held VP of Operations and SVP Product Management roles at Answer Financial, Inc. Acquired in 2009 by Allstate, Answer Financial is a comparison shopping company and sister company to an online auto insurer, Esurance.

Mr. Ryan began his career as a management consultant for The MAC Group. Based in Cambridge, Massachusetts, and later in Rome, Italy, and London, England, Mr. Ryan consulted to government entities, technology companies, major clearing banks, insurance companies, and international brokerage firms throughout the United States, Latin America, and Europe.

Mr. Ryan received a Bachelor’s degree in History and Literature cum laude from Harvard College with an honors (magna cum laude) thesis in History and Literature. Mr. Ryan holds an MBA in Finance from the Wharton School of the University of Pennsylvania. Mr. Ryan is also named inventor for several issued US patents relating to financial services systems. Mr. Ryan is a licensed insurance producer in the State of Tennessee.

Viral Videos That Build Brands (And How To Make Them)

On November 29, 2022 in Branding, Content Development, customer experience, Video by Ron Ryan

Viral Videos That Build Brands (And How To Make Them)

A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.

Tagged With: Brand Development, Branding, Viral Video

How Controversy Can Be Good For Your Brand

On November 18, 2022 in Branding, Content Development, Conversion Improvement by Ron Ryan

Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.

Tagged With: Tennessee Football, Brand Development, Branding, Controversy, Georgia Football, Heisman Trophy

9 Ways To Build A Small Business Brand

On November 15, 2022 in Branding, Content Development, Customer Complaints, customer experience, Customer Service by Ron Ryan

Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.

Tagged With: Brand Building, Branding, Marketing

Six Ways A Strong Brand Improves Profits

On November 8, 2022 in Content Development, Conversion Improvement, Product Management, Profit Improvement by Ron Ryan

Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.

Tagged With:

8 Questions A Product Manager Should Ask About A New Product

On February 7, 2022 in New Product Development by Ron Ryan

8 Questions A Product Manager Should Ask About A New Product

Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.

Tagged With: Business Models, Buyer Personas, Customer Retention, New Product Legal Issues, Product Development, Product Management, Solving the Right Problem, User Testing

Why Integration Is A Digital Marketer's Superpower

On December 14, 2021 in Conversion, customer experience, Profit Improvement by Ron Ryan

Why Integration Is A Digital Marketer's Superpower

If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.

Tagged With: Online Marketing, Affiliate Marketing, Co-Marketing, Digital Marketing, Google Ads, Google Ads extensions, pay-per-click, Programmatic Advertising, remarketing, retargeting, Systems Integration

Three (Non-obvious) Ways to Make Your Business Easier to Find on Google

On November 17, 2021 in SEO by Ron Ryan

Three (Non-obvious) Ways to Make Your Business Easier to Find on Google

Recent updates to Google's Search Algorithm have created opportunities for savvy businesses who know how to play by the new rules!

Tagged With: Google, Google Search, Hummingbird, SEO

Why Marketing Post-Covid Will Be About Community and Connections

On March 11, 2021 in Content Development, Conversion Improvement, customer experience, SEO by Ron Ryan

Why Marketing Post-Covid Will Be About Community and Connections

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Tagged With: Search Engine Marketing, Digital Marketing, Long-tail keywords, Marketing, Marketing Trends, SEO, UGC, User-generated content

Business In a Post-COVID-19 World

On April 1, 2020 in customer experience, Customer Relationship Management, Customer Service, Profit Improvement, Retention by Ron Ryan

Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

Tagged With: #postcovid19 #strategytoexecution

Small Company + Big Data = Huge Impact

On August 28, 2019 in Conversion, Conversion Improvement, Customer Relationship Management, Nonprofit Management by Ron Ryan

Learn how even small companies can use big data to improve marketing and find new customers.

Tagged With: Facebook Marketing, Marketing, Nonprofit marketing, Big Data, CRM, Social Media Marketing