It's All About The Experience

A blog about managing and improving customer experience and improving profits.

Ron Ryan

Ron Ryan is the founder and owner of Ron Ryan and Associates, a management consulting firm based in Knoxville, TN. Mr. Ryan’s practice has specialized in marketing, operations and profitability improvement. Mr. Ryan is also a co-founder of QLACguru.com, an educational and lead aggregation site focused on spreading the news about a new retirement product, a Qualified Longevity Annuity Contract.

Prior to founding his consulting business, Mr. Ryan held VP of Operations and SVP Product Management roles at Answer Financial, Inc. Acquired in 2009 by Allstate, Answer Financial is a comparison shopping company and sister company to an online auto insurer, Esurance.

Mr. Ryan began his career as a management consultant for The MAC Group. Based in Cambridge, Massachusetts, and later in Rome, Italy, and London, England, Mr. Ryan consulted to government entities, technology companies, major clearing banks, insurance companies, and international brokerage firms throughout the United States, Latin America, and Europe.

Mr. Ryan received a Bachelor’s degree in History and Literature cum laude from Harvard College with an honors (magna cum laude) thesis in History and Literature. Mr. Ryan holds an MBA in Finance from the Wharton School of the University of Pennsylvania. Mr. Ryan is also named inventor for several issued US patents relating to financial services systems. Mr. Ryan is a licensed insurance producer in the State of Tennessee.

Why Integration Is A Digital Marketer's Superpower

On December 14, 2021 in Conversion, customer experience, Profit Improvement by Ron Ryan

Why Integration Is A Digital Marketer's Superpower

If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.

Tagged With: Online Marketing, Co-Marketing, Digital Marketing, Systems Integration

Three (Non-obvious) Ways to Make Your Business Easier to Find on Google

On November 17, 2021 in SEO by Ron Ryan

Three (Non-obvious) Ways to Make Your Business Easier to Find on Google

Recent updates to Google's Search Algorithm have created opportunities for savvy businesses who know how to play by the new rules!

Tagged With: Google, Google Search, Hummingbird, SEO

Why Marketing Post-Covid Will Be About Community and Connections

On March 11, 2021 in Content Development, Conversion Improvement, customer experience, SEO by Ron Ryan

Why Marketing Post-Covid Will Be About Community and Connections

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Tagged With: Search Engine Marketing, Digital Marketing, Long-tail keywords, Marketing, Marketing Trends, SEO, UGC, User-generated content

Business In a Post-COVID-19 World

On April 1, 2020 in customer experience, Customer Relationship Management, Customer Service, Profit Improvement, Retention by Ron Ryan

Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

Tagged With: #postcovid19 #strategytoexecution

Small Company + Big Data = Huge Impact

On August 28, 2019 in Conversion, Conversion Improvement, Customer Relationship Management, Nonprofit Management by Ron Ryan

Learn how even small companies can use big data to improve marketing and find new customers.

Tagged With: Facebook Marketing, Marketing, Nonprofit marketing, Big Data, CRM, Social Media Marketing

6 Steps to Affordable Video Marketing

On August 28, 2019 in Content Development, customer experience, Video by Ron Ryan

Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.

Tagged With: animation, content development, content strategy, sound, Video, video editing, video production

The Amazing Healing Power of Customer Lifetime Value

On February 28, 2018 in Conversion, Conversion Improvement by Ron Ryan

The Amazing Healing Power of Customer Lifetime Value

Customer Lifetime Value measures both retention and conversion in one number and provides leaders with a new understanding of customer profitability.

Tagged With: retention, CLV, Conversion, customer lifetime value, customer profitability measures

Finding Increased Profits through Better Complaints Management

On February 28, 2018 in Customer Complaints, Customer Service by Ron Ryan

Finding Increased Profits through Better Complaints Management

When properly analyzed, indexed, and tracked, customer complaints can be a source of market intelligence and a means of identifying process improvement needs.

Tagged With: Competitive Intelligence, Complaint Management, Complaints As Free Consulting, Incremental Profits

CRM - Not Just for Big Business

On February 28, 2018 in customer experience, Customer Relationship Management, Customer Service by Ron Ryan

Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.

Tagged With: Customer Relationship Management, CRM, CRM in small companies, improving profits

Portfolio Approach to Nonprofit Fundraising

On February 28, 2018 in Nonprofit Management, Time Management by Ron Ryan

Portfolio Approach to Nonprofit Fundraising

For nonprofits, the failure to properly value donated time can lead to significant resource-allocation errors. We describe a simple analysis that can help.

Tagged With: