It's All About The Experience

The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 24 Examples of Great Campaigns You Can Copy.

A Management Consultant and Adjunct College Instructor reflects on the changing nature of research in light of the advancement of AI and Chatbots.

Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?

Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.