It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


7 Ways To Build A Small Business Brand
7 Ways To Build A Small Business Brand
Following our previous blog about the crucial link between a strong brand and high profits, we share seven ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, and growing digital 'word-of-mouth' are among the techniques we explore.

Why Marketing Post-Covid Will Be About Community and Connections
Why Marketing Post-Covid Will Be About Community and Connections
The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Small Company + Big Data = Huge Impact
Small Company + Big Data = Huge Impact
Learn how even small companies can use big data to improve marketing and find new customers.