It's All About The Experience

How is AI being applied to improve customer experience in large organizations? This blog article provides five examples of approaches that may apply in yours!

The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?

Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.

Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Learn how even small companies can use big data to improve marketing and find new customers.

Customer Lifetime Value measures both retention and conversion in one number and provides leaders with a new understanding of customer profitability.