It's All About The Experience

A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.

Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.