It's All About The Experience

How is AI being applied to improve customer experience in large organizations? This blog article provides five examples of approaches that may apply in yours!

Student retention and re-enrollment are as critical to institutional survival as academic excellence. Student engagement drives re-enrollment and retention rates. Research shows many emerging educational technologies can improve engagement and so bring educational and financial benefits. Where to start?

The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

The third in a series of articles on layoffs, this piece walks through the essential steps you must take when you are laid off.

Managers assigned to lay off a large part of the workforce rarely receive training before they are asked to do so. This article outlines best practices, and a few legalities managers should consider when implementing a layoff. A final section highlights Twitter's major layoff in 2022-3 as a recent case study, which identifies many things NOT to do in executing a significant layoff.

With some of the most prominent tech companies announcing layoffs in January of 2023 and more planned this December, a blog article about layoffs seems timely. This post is the first in three blog articles about layoffs. This article discusses why companies make layoffs. A second will cover how to administer a mass dismissal properly and share a case study of things you should not do if you are laying people off. A third provides advice on what to do if you are laid off.

Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 24 Examples of Great Campaigns You Can Copy.

A Management Consultant and Adjunct College Instructor reflects on the changing nature of research in light of the advancement of AI and Chatbots.

Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?