It's All About The Experience

A blog about managing and improving customer experience and improving profits.

Buying and Delivery Preference -- The New Battleground?

On March 15, 2023 in Conversion Improvement, Customer Complaints, customer experience, Customer Relationship Management, New Product Development by Ron Ryan

Buying and Delivery Preference -- The New Battleground?

Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?

Tagged With: Buying Habits, Distribution, Marketing Channels, Product Innovation, Purchase Preference, Segmentation