It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


Business In a Post-COVID-19 World
Business In a Post-COVID-19 World
Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

6 Steps to Affordable Video Marketing
6 Steps to Affordable Video Marketing
Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.

Customer Relationship Management - Not Just for Big Business
Customer Relationship Management - Not Just for Big Business
Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.

The Seven Deadly Sins of Customer Experience
The Seven Deadly Sins of Customer Experience
Customer loyalty is essential to the profitability and economic health of businesses and nonprofits. Learn the Seven Deadly Sins, which drive away customers.

Of Good and Bad Retention Methods
Locking in customers is usually a bad idea. See what Comcast learned when a departing customer recorded his call.