It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


8 Innovative Ways to Improve Customer Retention Using Email
8 Innovative Ways to Improve Customer Retention Using Email
The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

Six Ways A Strong Brand Improves Profits
 Six Ways A Strong Brand Improves Profits
Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.