It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


Small Company + Big Data = Huge Impact
Learn how even small companies can use data to improve marketing and find new customers.

Portfolio Approach to Nonprofit Fundraising
For nonprofits, the failure to properly value donated time can lead to some significant errors when it comes to resource allocation. We describe here a simple analysis that can help nonprofit leadership recognize the true value of each annual activity in terms of what it costs and brings to the organization.